Thursday, July 8, 2010

E-Mail Signatures - Your Personal Brand

Jibber Jobber Blog has a post today on making your e-mail signature count.  The post dissects someone's current so-so signature, but doesn't really point out how to construct an ideal signature.  At my firm, we constructed signature boxes, and we feel they work well, so let me use my own as an example:

Here's what is included:
Name, title, company (with hyperlink to company website)
Personal e-mail with hyperlink
Telephone numbers
Company motto (at top)
Visual links to LinkedIN profile, Twitter, Company FaceBook page, and this Blog
Opt-in sign up for company newsletter

As you can see, this is all accomplished in a compact, well-organized box.  My regular contacts get used to seeing this, so it has become a personal logo / brand.  The only challenge is that some people who view this on a PDA don't realize right away that all the "pictures" they see at the end of the message are just part of the sig box.  But those folks are "Luddites" anyway .

Create an attractive, simple, informative signature box for yourself, and help to have a personal brand.
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